How to Win Over Chinese Shoppers with Customization
Introduction A large number of brands seek to reach out to Chinese customers by providing tailoring and custom services. A strong personalization service in China builds trust and boosts sales. This post demonstrates how to do it effectively, with straight-forward tips and a non-professional sound. You will get to know how to impress customization to Chinese buyers.. Why Personalization Matters in China Chinese consumers want to shop smoothly and in a relevant manner. The mobile-first culture and rich data systems fuel this. Apps such as WeChat and Alipay also allow brands to offer personalization. This infrastructure helps in good personalization service in China as a marketing tool. Use WeChat Mini-Programs to Offer Custom Options WeChat Mini Programs allow customers to customize in-app. Great examples: Longchamp allows customers to choose colors and initials of bags. The use of Mini Programs by Calvin Klein to offer personalized Valentines gifts increased its engage...